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EMC Forum 2013

Lead Your Transformation

Learn how EMC solutions transform IT and business. Download the presentations to explore how Cloud transforms IT, Big Data transforms Business, and Trust transforms Cloud.


Why Attend EMC Forum?

From business trends and cloud directions to real-world use cases and interactive discussions, EMC Forum is definitely worthwhile. Connect with peers, learn from experts, and get solution demos. Hundreds of your colleagues attend; you should, too!

Keynote Speaker,
Fidelma Russo

Fidelma Russo is a Senior Vice President in the Enterprise Storage Division at EMC Corporation, based at EMC headquarters in Hopkinton, Mass. EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service.

View Keynote Presentation

Fidelma Russo


Cloud Infrastructure
Junior Ballroom 1
Breakout 1
Cloud Storage & Backup
Junior Ballroom 2
Breakout 2
Cloud Applications
EXPO Floor
09:30 - 10:30 Opening Keynote - Fidelma Russo, Senior Vice President, Enterprise
Storage Division, EMC and Jason Ward, UKI North Director, EMC

Presentation »
10:30 - 11:00 COFFEE BREAK
11:00 - 11:35 True Storage Virtualization with EMC ViPR Software-Defined Storage
Julius Clayton

Presentation »
Change the Game with EMC Backup and Archive Mark Twomey

Presentation »
11:35 - 12:15 VMware presentation - VMware and EMC: Enabling IT as a Service for Your Organization
Graeme Gordon, SE manager, VMware

Presentation »
Leading Innovation in the Data Center
Brian Jordan - Business Development Manager for UCS, Cloud & Data Centre Solutions

Presentation »
12:15 - 12:50 Three Paths To The Cloud: Choice Without Complexity
Adrian Maher

Presentation »
Infrastructure As a Service
James Kelly, Enterprise Sales Manager, Novosco

Presentation »
Big Data Transforms Business
Chris Roche

Presentation »
12:50 - 13:45 LUNCH
14:00- 14:35 Next Generation Unified Storage: VNX Re-defines Midrange Price/Performance
Paul Johnson

Presentation »
Backup Built for Your Virtual Environment
Brian Johnson

Presentation »
Big Fast Data and the Path to New Business Value
Chris Roche

Presentation »
14:35 - 15:10 EMC VSPEX: Proven Infrastructure That Is Simple, Efficient, And Flexible
Christian Stein

Presentation »
Flash.Next: Zero To One Million IOPs In A Flash
Richard Gordon

Presentation »
Hardened Hadoop: Powerful Insights from Unstructured Data
Brendan Moran

Presentation »
Expo Floor Open all Day
15:10 - 15:45 All Access: Extending Collaboration & Online File Sharing.
Owen Kilbane

Presentation »
VPLEX Continuous Availability: Stretching and Extending Clusters Over Distance
Oliver Shorey

Presentation »
Focus on Business Not Infrastructure with VBlockTM Systems
Nigel Moulton

Presentation »
15:45 - 16:15 COFFEE BREAK
16:15 - 16:50 Scale-Out NAS, Now and in the Future
Norbert Funke

Presentation »
New Strategies for Backup and Archive of Critical Applications
Colin Ingall

Presentation »
SAP - Real Time Data Platform with EMC
Joakim Zetterblad

Presentation »
16:50 - 17:25 Evolving To A Software-Defined
Data Center
Julius Clayton

Presentation »
Transforming Oracle RMAN Backup & Recovery
Scott Butler

Presentation »
Taking Command of Big Data: Hadoop Analytics + Isilon Scale-Out Storage
Norbert Funke

Presentation »



EMEA Diamond Sponsors:


Today's leaders are looking for Cloud solutions to help them create and expand new markets. Deliver better experiences to build better relationships. And help their people work better together. We're connecting the world of many clouds today to make all of that happen tomorrow. We know the best way to solve today's business challenges is to enable tomorrow's opportunities. Cisco helps you make the most of tomorrow's opportunities;

Build Your Own —Data Center Solutions built using tested and proven products and services

Reference architectures through VSPEX—Pre-packaged reference architectures

Converged infrastructure through joint venture VCE—Vblock, a transformative way to consume virtual infrastructure


VMware is the leader in virtualization and cloud infrastructure solutions that enable businesses to thrive in the Cloud Era.  Customers rely on VMware to help them transform the way they build, deliver and consume Information Technology resources in a manner that is evolutionary and based on their specific needs.  With 2012 revenues of $4.61 billion, VMware has more than 500,000 customers and 55,000 partners.  The company is headquartered in Silicon Valley with offices throughout the world and can be found online.

Gold Sponsors:


Novosco is a leading provider of Cloud technologies, Managed Services and Consulting. We specialise in helping organisations utilise emerging technologies to solve business challenges in innovative ways. Novosco has established partnerships with the very best vendors including VCE, EMC, Cisco, VMware and Citrix, and have deployed enterprise scale solutions for Public Sector.


VCE, formed by Cisco, EMC , VMware and Intel, delivers the industry's only fully integrated and fully virtualized converged infrastructure Vblock™ system. Optimised to provide predictable performance at scale, and integrated with industry-leading solutions for virtualisation, collaboration, and data protection.
With Vblock Systems, our customers can dramatically reduce the cost of IT while improving time to market, meeting aggressive timelines for new initiatives and responding quickly to changing business needs, instead of integrating, validating and managing IT infrastructure.

Silver Sponsors:




HiberniaEvros Technology Group

Additional Sponsor:


HGST, a Western Digital company, develops advanced hard disk drives, enterprise-class solid state drives, and external storage solutions used to store the world’s most valued data. Founded by the pioneers of hard drives, HGST provides high-value storage for a range of market segments, including Enterprise, Mobile, CE and Personal Storage.


ThoughtFeast blog

Listen to what our speakers are talking about from their sessions and share with your peers.

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